So... instead of supporting the browser (which takes time which could be better spent doing something else) you're spending time which could be better spent doing something else
just to tell users of a single browser to upgrade.

This is why you should just "not worry about it." For those browsers. If the site is too broken to use, they'll upgrade when
every website starts doing the same thing. If it's
not too broken to use... then let them use it. It's not like it took you any extra effort.
I'm usually against turning away potential customers. But, seriously, if they aren't even computer literate enough to know how to install a proper browser then I probably can't trust that they know how to make online purchases either. So, I'm only losing a potential "free-only" account. And one that's dumb enough to still be using IE6 at that. I'm better off without them.
