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you have to concentrate on milking the players who pay.
Continue thinking that way lead to quitting making games, because statisticly there are always more profitable ventures (business software for example) that make you earn money much faster and with less effort (don't delude yourself, game programmers ALWAYS earn less that their business programmers collegues)
you are referring to employees, not self-employed programmers. Right?
"You will not reach a higher goal than you set for yourself"If zynga brings a gun to a fight, I am not going to fight them with a sword.