Yes the general trend is pretty much what most people should be able to arive at with a bit of reasoned thought, however seeing the exact extent of the numbers was quite interesting.
Also i think the point behind the article is to show the foley of basing decisions on incomplete information, with a side line in trying to dispell the myth that profits are where the biggest spenders are......ie with the aged.
I know in some of the business studies papers i took a few years back our lecturer pointed out to us that across most of the western world the population is aging....that is there are more and more people in their fifties and sixties that have good disposable incomes. A corollory he used was Harley davidson, which he tagged not as a motorcycle manufacturer, but as a lifestyle company. It certainly seems to fit the harley/big bike scene where i live....hardly a body under 40 amoungst them.
While this trend is true in general when it comes to gaming and internet usage, there is one factor that couteracts the general pattern, and that is familiarity/comfort with the medium. motorcycles have been around for long enough that they are an accepted technology to those in harley's prime target age. But the internet and electronic gaming has not.
Even when i was a kid gaming was considered a bit of a nerdy thing to be into....however id place myself in the first PC generation.so its still another 10 years at least until me an my cohorts start to make a serious effect on the ranks of the wealthy old that have no pc aversion. and probably another 20-25 before the main groundswell of people arive that grew up with the internet....then we might see that distribution across the age brackets even out a little...after all i was gaming at 15, im still gaming over 20 years later....its reasonable to assume ill still be gaming when im locked up in a geriatric hospital
...(so next week then)
