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Had a very popular game running with no source of income in the game so I introduced a premium membership to help cover the costs (at the time it was 1,200 a month I was paying for bandwidth). Some players purchased premium but the server was still lagging and now I had paying customers that were complaining about the lag. Not taking the time to think things though like I should of I came up with the WORST thing I could of done. I limited non premiums to only playing the game for 30 minutes a day. Took all of 2 rounds to go from about 4-5 thousands of player signups to 1-2 thousand. I made many mistakes after that as well and the site kept losing members, ah well we live and we learn