Who’s Spending the Most Money on Social Games?

[Altfuture]

Link:
http://mashable.com/2010/06/18/social-gaming-monetization/

[Marek]

Very interesting data. Thanks for posting the link.

It clearly shows that loyal, long-term players are several orders of magnitude more profitable than occasionally paying (or non-loyal) players.

I recommend reading Harkins' article about monetization and segmentation. http://push.cx/2010/freemium-and-segmentation

[Chris]

- The best performing social games are able to get 41% of users to make a repeat purchase.

For a free BBG? 41% paying users? No, I'm not gonna believe it, never.

[Harkins]

Social Gold is the same company I got that graph of highest spenders from.

I also can't believe 41%, unless maybe it's saying that they've found one game where 41% of users who buy something once make a second purchase. I couldn't find this stat on their site right off, but poking around a little on their blog turned up this post that has some pretty plausible claims along those lines.

Honestly, I think they're trying pretty hard to knock off OK Trends but don't have the stats background for it.