Zyngas

[Altfuture]

Hi,

A nice writeup about Zyngas.

http://gameful.org/groups/games-for-change/forum/topic/zynga-analysis/

[Chris]

A thing worth noting, a few days ago Zynga entered stock market. The same day the shares plummered below the initial price (in short, all those privileged investors who obtained the initial stocks first made a loss). It is generally said that the market concluded that Zynga is in decline with not much chance to expand and that their "narrow" target audience and methods are outdated (quite surprising ).

http://www.bbc.co.uk/news/business-16214331 (it's not the best one, I was reading a more interesting one but forgot the link)

[hiigara]

What a heck is rewardville? Is it a game? I have read a few articles but none makes it clear.
I don't see the point of it. I think it's going to die. When these companies become too big, they just start throwing money at things that make no sense. Like google with google wave.

[Altfuture]

Another Zyngas presentation about how to make money from players.

http://altdevblogaday.com/2011/11/29/roger-dickeys-tactics-for-game-monetization/

[Barrikor]

They've been successful, so we might have a few things to learn from them. I'm not planning to follow the way "Do Evil" does things though =)

[Chris]

$300 to acquire one player!? Is the person who wrote this article drunk or the costs really skyrocketed like that?
http://www.gamesindustry.biz/articles/2012-01-20-zynga-losing-USD150-each-on-new-paying-customers